Client / Brand: TRETORN
Project type: Campaign, social, film, editorial, etc.
Year: FW25 - SS26 (sales meeting SS27)
My role: Creative Direction, Art direction (retainer contract)
Scope:
As part of an ongoing retainer partnership with Tretorn, I worked across brand, marketing and e-commerce to create a more consistent creative direction and way of working. My role covered recurring campaign concepts, lookbooks and social media content, while also helping to build the team and establish processes for how campaigns were developed and produced.
As part of an ongoing retainer partnership with Tretorn, I worked across brand, marketing and e-commerce to create a more consistent creative direction and way of working. My role covered recurring campaign concepts, lookbooks and social media content, while also helping to build the team and establish processes for how campaigns were developed and produced.
A key part of the assignment was bringing E-commerce and Marketing closer together, creating a shared starting point for campaigns so that concept, imagery and content could work consistently across different channels and commercial needs.
Alongside the ongoing work, I developed the concept and physical visual world for Tretorn’s SS27 sales meeting in Helsingborg. With a very short lead time, I created the overarching creative direction and translated the collection and brand stories into a cohesive physical environment for the sales team and partners.
The retainer combined hands-on creative direction with building structures, teams and processes that made the creative work more aligned, efficient and consistent over time.
Goal: Overall structured Brand direction and collaboration
Channels: web, e‑com, social, print, email, etc.
Team / Collaborators: Tretorn Team
Brand storytelling trough their own channels.
Sneakers SS27
ADS
