Client / Brand: En Svensk Klassicer
Project type: Art direction and layout for report
Year: 2019
My role: Creative Direction, Art direction
Scope:
Channels: Printed report
For En Svensk Klassiker, I worked on the development and production of a report that brought together editorial content, photography and graphic design into one cohesive visual expression.
My role spanned several disciplines, including art direction, set design, graphic design and final artwork. I was responsible for shaping the overall visual direction, developing the environments and settings for the photography, and translating the concept into the final layout and design of the report.
The project required a consistent approach across every stage — from the physical setup and image-making to typography, composition and production-ready artwork. The result was a report with a strong and coherent identity, where content, photography and design worked together as one complete piece.
Channels: Printed report
Team / Collaborators: Lisa Arfwidsson (photographer)
