Client / Brand: Haglöfs
Project type: Physical exhibit at Färgfabriken including Campaign, social, film, editorial, brand book etc.
Year: FW25
My role: Creative Direction, Art direction
My role: Creative Direction, Art direction
Scope:
I was responsible for the overall concept and content of an exhibition created for a Haglöfs sales meeting at Färgfabriken in Stockholm. The event was particularly significant as it marked the introduction of Haglöfs’ new brand platform.
The exhibition was structured around a series of podiums, each representing a different campaign, collection or key story from the brand. I was responsible for the overarching creative direction as well as defining the content and narrative for each individual podium, ensuring that the different stories came together as one coherent brand experience.
The entire project was developed and delivered in just five weeks. Within that timeframe, we created the exhibition and campaign concepts, planned and produced studio photography, developed the content, designed the physical installations, produced and printed the new brand book, and managed the build and final execution at Färgfabriken.
Goal: Create brand awearness and present a new fresh brand.
Channels: Exhibit
Team / Collaborators: The whole marketing team at Haglöfs, wavy studios, Emil Andersson
