Client / Brand: Haglöfs
Project type: Campaign, social, film, editorial, etc.
Year: FW22
My role: Creative Direction, Art direction
My role: Creative Direction, Art direction
Scope: This project centers on documentary-led storytelling, rooted in a conversation with a Haglöfs ambassador about what he wanted to share from his experience of ice climbing. His perspective became the foundation for the narrative and guided the creative direction.
Goal: Make Haglöfs credible in the Climbing world.
Goal: Make Haglöfs credible in the Climbing world.
Channels: web, e‑com, social, print, email, etc.
Team / Collaborators: Niklas Wallner (Video) Hans Johansson (photo) Emil Andersson (Graphic Design)
