Client / Brand: Haglöfs
Project type: Campaign, social, film, editorial, etc.
Year: FW22
My role: Creative Direction, Art direction
My role: Creative Direction, Art direction
Scope: L.I.M — Less Is More — is built around lightweight performance. To translate that design philosophy into marketing, everything is stripped back to the essentials: clean visuals, minimal styling, no music, no noise—just the product and its function.
Channels: web, e‑com, social, print, email, etc.
Team / Collaborators: Magnus Torsne (photo and film) Emil Andersson (graphic design)
