Client / Brand: Haglöfs
Project type: Campaign, social, film, editorial, etc.
Year: FW23
Your role: Creative Direction, Art direction
Your role: Creative Direction, Art direction
Scope:Goal: Make it easier to find the right Jacket in the Jungle of Shelljackets
Channels: web, e‑com, social, print, email, etc.
Team / Collaborators: Magnus Torsne (photo and film) Emil Andersson (graphic design)
