IKEA
Client: Hyper Island / IKEA
Project: HOMEMAKER - Smartphone application that always inspire you.
Role: Idea and Concept / project manager
Brief: Ikea ask us to come out with a concept that could bring more customers to IKEA in 2015 through digital solutions.
Insight: People who use the online services before going to the store buy for 30% more. Therefore we want to give people digital tools to dream and visualize their future home with IKEA.
Description: Our idea was to make an application that with object recognition that converts everything to IKEA Products. Either it recognize just a color or a patten or actually finds a very similar furniture, it will always be a IKEA product in your style. You can also just for fun be converted in to a IKEA product, whatever you take a photo of you will always find a IKEA product. Maybe you are a pink lamp or a armchair. Therefore you have the IKEA catalogue in your smartphone. And when you are in the store you have the stuff you collected as an reminder.
Credits: Collaboration with Niklas Edlund, Ingrid Hernvall, Gabriella Britth and Matteo Mei.
Project: HOMEMAKER - Smartphone application that always inspire you.
Role: Idea and Concept / project manager
Brief: Ikea ask us to come out with a concept that could bring more customers to IKEA in 2015 through digital solutions.
Insight: People who use the online services before going to the store buy for 30% more. Therefore we want to give people digital tools to dream and visualize their future home with IKEA.
Description: Our idea was to make an application that with object recognition that converts everything to IKEA Products. Either it recognize just a color or a patten or actually finds a very similar furniture, it will always be a IKEA product in your style. You can also just for fun be converted in to a IKEA product, whatever you take a photo of you will always find a IKEA product. Maybe you are a pink lamp or a armchair. Therefore you have the IKEA catalogue in your smartphone. And when you are in the store you have the stuff you collected as an reminder.
Credits: Collaboration with Niklas Edlund, Ingrid Hernvall, Gabriella Britth and Matteo Mei.